We wanted a name that communicated a number of things: groups, adventure, trekking and belonging.
After much thought, we chose the name Tribal Tracks to reflect what our adventure travel company is all about. “Tribe” represents a group of like-minded people coming together, creating a genuine sense of belonging, teamwork, and lasting friendships on every expedition. “Tracks” symbolises adventure, challenge, and exploration — the thrill of putting boots on the ground, taking on new terrains, and following the path less travelled. Together, Tribal Tracks embodies unforgettable journeys, shared experiences, and the spirit of adventure travel.
Co-founders Charlie and Gaynor first met in 2015 when their sons played rugby together.
At the time, Charlie was working for an overseas expedition company (specialising in secondary school-aged participants), drawing on her leadership experience as a former British Army officer. Gaynor was a lawyer specialising in international commercial litigation, with a passion for travel and adventure. Both shared the lifelong dream of creating their own adventure travel business, one that combined professionalism with purpose. When Charlie and Gaynor met, they discovered the confidence and shared vision to bring that dream to life — launching Tribal Tracks, a company founded on expertise, challenge, and unforgettable group adventures and charity fundraising challenges.
Co Founders, Charlie and Gaynor registered Tribal Tracks in November 2017.
There was then a period that involved a lot of deep breaths as they took the plunge and left two secure jobs. However, strong in the belief in what they were doing and creating, they built the website, created the Tribal Tracks logo, and, using our extensive prior experience, began developing our product portfolio.
The first Tribal Tracks trip was an ascent of Mount Toubkal in Morocco, by supporters of a fantastic cancer charity. You know who you are! This charity remains our client and to this day, we are grateful for the support they gave us in the early days, as we continue to develop new and exciting adventures for them.
Fast-forward to 2025. Gaynor has retired from Tribal Tracks, but remains a huge supporter and friend. We have amazing relationships with many charities that use Tribal Tracks adventures as (very successful) fundraising events. We've also seen a surge in women-only groups travelling with us, as well as groups of friends and colleagues seeking adventure.
We are excited to see what the future holds.
Have a question about Tribal Tracks? Get in touch, our small team will be delighted to help.